Recent posts

“As Reported”, a 4IP pitch

This post is one of many we’re going to be (hopefully) doing opening up the ideas we have which we feel have some value and which could benefit from your feedback.

This pitch was given to the Yorkshire launch of 4IP on the 4th February 2009. It was one of four pitches shortlisted for two pots [...]

Another idea: ‘What Happened Here?’

Ewan McIntosh over on the 4iP blog has picked up on our new policy of setting ideas free (starting with Bands From Here), in a blog post debating the transparency and opaqueness of the 4iP pitching process. There’s even talk of a ‘turned down by 4iP’ wiki.
I thought I’d continue our spirit of openness by [...]

Bands From Here

We submitted a few ideas for MIPTV’s Content 360 Innovation competition a while back, in the category of ‘engaging teens locally’ (sponsored by the BBC). The brief was for ideas that “will help encourage teenage audiences to
develop interests in, and to reflect, their local communities across
the UK”.
We’ve just found out that one of the ideas [...]

A crisp taste test challenge

We like crisps here at Rattle. So when we spotted the new Walkers crisp flavours – which were nominated by members of the public in a competition – we thought we should try them out.
Rather than just taste them though, we thought we’d see if we could identify all the flavours in a blind taste [...]